I’m not aware of any official Fun Theory in the field of learning. But fun shimmers under the surface of motivation and focus like a very big fish. And the fish named Fun shouldn’t be ignored.
I lifted the term Fun Theory from a Volkswagen campaign. Their videos have spread across the Internet. One shows busy commuters choosing an escalator instead of a staircase. People are rarely motivated to do otherwise. But when the same stairs were transformed into a giant electronic piano sixty-six percent more people chose to hop, dance and run up those musical steps. Fun works. (It also sends the Volkswagen logo around the world in a great example of viral marketing.) Read more